New Wines of Ancient Thrace Launches commercial promotions in Houston, Тexas
Following the successful presentation of last year’s partciipation of New Wines of Ancient Thrace in Houston, Texas, the Bulgarian Wine Export Association takes a new step towards American consumers with the trade tastings of our wines in America.
For four days the wines of New Wines of ancient Thrace from both local and varieties and international varieties will be tasted. The focus will be on the wines from the Mavrud and Melnik varieties, which were most popular in last year’s show in Houston.
The New Wines of Ancient Thrace campaign will target both end-consumers and wine specialists with whom BWEA has built a very good relationship in 2016.
The main focus of the trade promotions will be to highlight the qualities of PDO / PGI / Varietal wines because these names guarantee excellent organoleptic characteristics, determined by the specifics of the regions, climatic conditions, soil, terroir and atmospheric conditions.
All visitors to the promotions can participate in the tasting where they can win a bottle of wine.
New Wines of Ancient Thrace is a promotional campaign of the Bulgarian Wine Export (BWEA), established in 2012 with the main purpose of actively presenting wines with Protected Geographical Indication and Protected Designation of Origin as well as variety wines on new strategic markets. The main activities of the association are wine promotion, organization of conferences, workshops and seminars with promotional and information purposes, support for increasing wine exports through the creation and management of projects funded by EU funds, stepping up some of the most important World wine markets, as well as focusing on the new modern face of the wines of Ancient Thrace.