New Wines of Ancient Thrace The well kept secret
Bulgarian Wine Export Association (BWEA) is launching at the end of May series of events under the name of its promotional program New Wines of Ancient Thrace.
The most important and largest market, both in volume and value in the world – the US market will be in focus of the promotional campaign of BWEA. More than 1,500 trade professionals, directors of companies for wine and spirits import will visit Houston and will be able to taste the wines of New Wines of Ancient Thrace.
The wines of New Wines of Ancient Thrace can be tasted with series of several workshops that will take place in Houston – a very important wine market, occupying sixth place in wine consumption in the US after Los Angeles, New York and San Francisco.
Consumption per capita in Houston grows and last year have reached 16 liters. Compared with the wine consumption per capita in Europe and especially in France and Italy, where it equals an average of 45 liters, there is a big opportunity for growth.
BWEA will present in Houston wines from local varieties – Mavrud, Melnik, Muscat, etc., which impress with their high quality and organoleptic characteristics and reflect the terroir of the region from which they originate.
The events will attract importers, top distributors, one of the most important national retailers, media, representatives of large supermarket chains, restaurant owners and wine professionals and amateurs from Houston.
Subsequent events in the program of the New Wines of Ancient Thrace will be the sales promotions in Houston, as well as participation at wine show in Houston in early June. This will be the second presentation of the wines of New Wines of Ancient Thrace in Texas and they are expected again with great interest.